best email marketing platforms in 2024: Ultimate Guide
It is still one of the best email marketing platforms means businesses use for audience interaction, loyalty building, and even conversion. The latest data says that email marketing has an impressive ROI of 4200%, making businesses continue to invest in this channel. But with so many platforms that are now available, which should a startup or even an established business use?
Here are some of the best email marketing platforms in 2024 comparing features, ease of use, and pricing.
1. Mailchimp:
The Ultimate All-in-One Powerhouse
Best For: Beginners and small to mid-sized businesses
Pros:
1. Super user-friendly interface using easy drag-and-drop for email creation
2. Huge library of templates and pre-built automation flows
3. Free plan available for up to 500 contacts and full features packed in
4. Integrated CRM helps towards full customer relationships
5. Advanced reporting and analytics
Your list catapults prices drastically
Customer support is limited on the free version
Why Use Mailchimp?
Mailchimp‘s been the darling of small business systems for years because it balances usability with functionality perfectly. Their drag-and-drop editor makes creating emails easy, and automation features allow for a better targeted message, which makes them perfect for creating customer journeys.
2. Constant Contact:
Great For E-commerce Business
Best for E-commerce business and events-based marketing
Pros:
Strong integration capabilities with e-commerce platforms, especially Shopify and WooCommerce
Advanced features in email list segmentation
Advanced event marketing tools for managing promotion and tracking of events
Drag-and-drop interface for an easy builder to personalize emails
Excelent customer support and training options
Downsides:
More cost-intensive than most online platforms
Fewer features of automation than many competitors
Why Constant Contact?
If you have an e-commerce website, that is absolutely okay because Constant Contact, in reality, integrates well with a lot of major platforms including Shopify and WooCommerce. This gives you lost carts recovery and the ability to segment your customers based on the history of purchase. Of course, you will drive more sales.
3. Sendinblue:
Cost-Saving Yet Advanced
Best For: Small businesses, startups, and budget-conscious marketers
Pros:
It offers a free plan through which unlimited contacts are allowed though daily sends are limited to some extent.
Smart automation workflows with SMS and transactional email
A/B testing for optimized performance
SingleCRM in addition to live chat capabilities
Super high deliverability rates
Cons
The interface sometimes feels busy
Fewer third-party integrations compared to most other tools
Why Use Sendinblue?
With premium features like marketing automation, CRM, and SMS marketing at bargain prices, Sendinblue is great for businesses that require more than just email marketing but need to stay within budget.
4. ActiveCampaign:
Best for Marketing Automation
Best For: Serious focus on advanced automation and segmentation
Pros:
Powerful automation workflows
Comprehensive segmentation and personalization tools
Integrated CRM with sales automation features
Excellent deliverability rates
Flexible pricing based on the number of contacts
Cons:
Steeper learning curve for beginners
No free plan, though they provide a 14-day free trial
Why to Choose ActiveCampaign?
For serious businesses interested in marketing automation, ActiveCampaign is hard to top. Rich automation workflows and segmentation tools allow sending very targeted emails – that is, emails targeted to customer behavior-thereby making this a favorite among marketers looking to do more than just send newsletters.
5. Klaviyo:
Specifically Designed for E-Commerce Success
Best For: E-commerce businesses looking for deep insights and automation
Pros:
Excellent integration with Shopify and other e-commerce platforms
Advanced segmentation and behavior-triggered emails
Detailed analytics and reporting
Abandoned cart, post-purchase templates and workflows out of the box
Includes SMS marketing capabilities
Disadvantages
Gets pricey for big lists
A bit complicated for a beginner to get the hang of first
Why Klaviyo?
Klaviyo is designed for e-commerce, and thus, suits the purpose of leveraging customer data for customized, automated marketing campaigns. The platform does provide deep insights into customer behavior and can help you plan targeted campaigns for a higher conversion rate.
6. HubSpot:
It’s More Than Just Email Marketing
Best Suited For: Established businesses aiming to have all marketing needs satisfied in a package
Pros:
Full marketing, sales, and CRM solution
Advanced email marketing automation
In-depth reporting and analytics
Huge third-party integrations
More advanced segmentation and personalization
Cons:
Generally expensive for small businesses or very tight budget
Overwhelming to the user if not familiar with a full marketing suite
Why HubSpot?
More than just the best email marketing platforms, HubSpot is a full marketing and CRM platform. If your business needs a powerful tool to manage many different marketing channels-including email, social media, SEO, and CRM-HubSpot’s all-in-one package is the way to go, but with a higher price tag to match.
7. GetResponse:
Best for Webinars and Landing Pages
Best For: Businesses focused on lead generation and webinars
Pros:
Does include built-in webinar hosting tools
Comprehensive marketing automation features
Pre-designed landing page templates
High deliverability rate
Free plan for 500 contacts
Drawbacks
Pricing goes up with the addition of the webinar feature
Automation setup can be demanding in the beginning
Why go for AWeber?
AWeber is ideal for small businesses interested in joining email marketing and webinars together. It is easy to conduct webinars, collect leads, and nurture them with the help of automated emails.
9. Drip:
Ideal for Artists Who Prefer DIY Customizations
Best For: Those who only require very basic email marketing services, and do not have more than a few hundred subscribers. They are not for complex businesses or for organisations which will send extremely high volumes of emails.
Pros:
Very easy to use and navigate.
Thousands of email templates
Automation features easy to set up
Customer support is of a higher standard
Free plan for up to 500 subscribers
Cons:
Options in automation features pretty limited
pretty simple segmentation
AWeber is something that has been around for a long time; it still stands as a great decision for small businesses that have simple email marketing requirements. Its very user-friendly interface and easy-to-use tools make it perfect for entrepreneurs or businesses who would want to send newsletters and manage a basic list without complexity.
Conclusion
Choosing the Right or best email marketing platforms: Ultimately, the choice of an email marketing platform is based on the business needs. If you want something really user-friendly and features are all at one place, then Mailchimp or Constant Contact would be the best options. If it is about automation, then ActiveCampaign can be used. Klaviyo or GetResponse is going to benefit e-commerce businesses in a big way. The smaller business or startups can prefer Sendinblue or AWeber for budget purposes.
The right best email marketing platforms can work to boost engagement, conversions, and, ultimately, the success of your business as you grow and scale. Each one of these platforms has something unique to offer so weigh its strengths and pricing against your goals to find the best fit for your needs.
Do you have a favorite email marketing tool? Drop a comment below!
